In order to survive the next 50 years, AT&T just needs to continue doing what it’s doing. AT&T has the ability to survive for many centuries to come for several reasons. First of all, the company does a great job of fitting the customer’s needs and that’s what keeps a company going. The company is always making improvements to better itself. Just last year it invested nearly $20 billion in wired and wireless networks. That money made more than 160,000 wireless network improvements. 4G LTE was greatly improved with 766,000 square miles of additional coverage, and now 4G LTE covers over 170 million people. The Wi-Fi improved as well with 33,000 Wi-Fi spots in service.
AT&T also does a great job of weathering controversy. In the incident on 9/11 when the company posted a picture on Twitter that people saw as offensive, the picture was taken down and apologies were made. This showed customers that AT&T cares about what they think and reassured any of the customers that started to think badly of the company. If AT&T continues to weather controversy well, they will be able to get out of sticky situations and keep a positive reputation.
It is also very important that the company continues to reach out worldwide. AT&T CARES is a great program that helps countries where AT&T does business. The program plans to provide $255,000 to 51 organizations globally. Just last year 5,8 million volunteer hours were donated by past and present employees for a total of $129 million associated with volunteerism. Not only does the company provide to other countries, but also AT&T does a great job of communicating with other countries. The AT&T Telepresence Solution connects teams, colleagues, and clients. It allows teams to interact more frequently with clients and have face-to-face meetings without the delays or travel costs. There are offices in Sao Paulo and Rio de Janeiro, Brazil and New York and San Francisco, USA.
Finally, it is important to continue to have the next big thing. AT&T does a great job of offering things that no one has seen before. One example is the digital life homecare packages. These packages allow customers to monitor and access their home’s security from their phone, computer or tablet. Customers with the smart security package can receive text or video alerts of events that happen at home, arm or disarm their alarm, and monitor their motion sensors all from their phone or computer.
So as you can see, AT&T is set for many years to come if they continue to fit the customer’s needs, weather controversy, reach out worldwide, and innovate. The way the company has handled these things has not only kept it alive for this long, but it also continues to become stronger and stronger.
2012 Network Improvements. (n.d.). Retrieved October 4, 2013, from AT&T Investment Drives Service Improvements: http://www.att.com/Common/about_us/pdf/network_investment_infographic.pdf
Enterprise. (2013, May 8). Retrieved November 12, 2013, from AT&T: http://www.corp.att.com/canada/news/20130508.html
Enterprise. (2013, September 5). Retrieved November 12, 2013, from AT&T: http://www.corp.att.com/canada/news/20130905.html
Petrecca, L. (2013, September 12). AT&T makes controversial connection to 9/11 anniversary. Retrieved October 7, 2013, from USA TODAY: http://www.usatoday.com/story/news/nation/2013/09/11/att-tweet-sept-11-controversy/2801591
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